Plant magic: Let plants be your medicine — balms

Why Waterless Skincare?

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Why Waterless Skincare?

Waterless skincare is a trend on the rise, with savvy ecological brands worldwide launching waterless lines in response to global water scarcity.Originating in South Korea, waterless beauty products gained popularity as more concentrated products than their water-based counterparts. After all, what's not to like about a 100% active botanical product? But today waterless skincare is also equated with a more sustainable lifestyle, not only as a way to reduce our water footprint but also as a way to avoid unnecessary packaging and the toxic ingredients necessary to manufacture and preserve water-based products. Why we chose waterless at Mama Bruja Since launching Mama Bruja in 2015, we made the conscious decision to avoid water in...

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